Hellomarksnow

When you set the world’s largest brand on its maiden voyage into the metaverse, you go big or you go home. We went big. Like really big. With the launch of WalmartLand, we reimagined the brand by delivering experiences over things, creating an ever-changing world that connected our audience with their interests. From live virtual concerts with the year’s biggest artists to gamified inspiration that gave users access to highly sought-after collectibles, we helped a new Gen Z audience connect with the brand in a way no one imagined.

Disrupting one of the biggest events of the year—ComicCon San Diego—we created an off-site activation that garnered over 500mm impressions worldwide and became the #1 TV-themed activation of the year. Through a partnership with AT&T, DC Comics, and the ComicCon Museum, we worked with the very talented MediaMonks to give superfans a taste of what it was like to become Batman.

KUDOS:

FWA Award. Gold Clio. Gold LA Addy. Silver National Addy.

To show love to Southwest's most loyal customers, we celebrated their time spent with us by developing a data-visualization platform that turned a year's worth of their flights into personalized, interactive works of art.

An algorithm created by visual artist, Joshua Davis, tracked flight records, weather patterns, wind speeds, and time of year to generate digital sculptures, which were then sent to the customers on their Rapid Rewards Anniversary.

The love came back to the brand, generating over a million dollars in extra revenue.

Kudos:

FWA Site of the Day, Gold Addy, Webby—Best Visual Design, Awwwards Site of the Day

To deliver on AT&T's More For Your Thing campaign, we collaborated with the internet’s favorite artist, Yung Jake, to give fans more for their “art thing”.

At AT&T Flagship stores, we created an immersive artist-in-residence experience where people could get a personalized, one-of-one Yung Jake portrait constructed entirely through the visual language of emoji.

Interactive kiosks gave participants custom emoji portraits based on their interests, while data-collection gave AT&T the ability to target them with relevant product messaging.

Social media influencers and local media personalities helped drive traffic throughout the experience.

Kudos:

Gold Addy

As the only airline that doesn’t charge for reservations, change fees, or your first two checked bags, flying Southwest feels pretty dang good. This campaign dropped the mic on its competitors by celebrating the fact that it has saved customers over 1.4 billion dollars in extra fees. (Yes, billion. With a B.) Southwest for the win.

KUDOS:

Gold Addy

To take some anxiety out of the car shopping process, we created an interactive tool for Toyota customers that made finding the perfect vehicle not only intuitive, but playful and fun. Using the data, we then delivered a personalized communications package to drive engagement and get potential buyers into their dealer with personalized offers.

To make holiday spirits bright, and just a little less stressful, we leveraged AT&T’s most beloved spokesperson to help people find the perfect gift—all from the safety of their own phones.

An interactive, decision-based algorithm connected user interests to everything from phone cases to gaming headsets with a wink and a smile from Lily. QR codes throughout the store served as entry points.

The world’s best network delivered joy nationwide.

How many ways can you turn a singular brand asset into a culturally-relevant conversation? A lot, it turns out.

Using their iconic red mug, we heated up real-time conversation around Nescafé across social channels on a daily basis, using a newsroom model and a streamlined production process.

From the premiere of Madmen to Dr. Seuss’s birthday, over the course of a year, we increased engagement 300-400% over previous social efforts.

(With the help of a LOT of coffee.)

Southwest Airlines wanted to do something special for their Rapid Rewards members' birthdays. So we created a unique 180-degree video experience featuring Judah and the Lion and a happy birthday song written just for them.

We recorded the top 200 most popular names and matched them to our email database to deliver a personalized experience. Recipients could then decide what to record, customize their video with filters and stickers, and share their personalized serenade. No two videos were the same.

A Michael Bay-directed chicken sandwich launch, an animated Johnny Depp film tie-in, an original song with David Hidalgo of Los Lobos, and slinging flame-broiled awesomeness under budget and on time? Order up.

Emotion isn't something we typically associate with warranties. But when you're talking about the Ultimate Driving Machine, and an all-inclusive 4-year/50,000 mile bumper to bumper warranty, it doesn't feel like most.

Sometimes the tightest creative constraints lead to the most interesting and delightful outcomes. This Southwest Rapid Rewards project was one such example.

Fresh off the heels of a new brand launch, Southwest wanted to underscore the beauty and simplicity of their Rapid Rewards program.

Using a little bit of existing footage, a lot of ingenuity, and the vocal stylings of Rashida Jones, we created a content series that flew nationwide.

To help launch Toyota's newest Camry, and reinforce the idea of reinvention, we reinvented an entire medium. Winner of the DMA Innovation Award, an ECHO Award, and showcased in CommArts, we brought the Camry’s new interface right to your phone, triggered by Snaptags embedded in direct mail assets. The campaign helped drive more than 10,000 incremental sales of the Camry.

To reintroduce Chef Boyardee to the tween market, we took an unprecedented approach. Working with Psyop, we developed an animated cast of characters, a soundtrack, and the pilot for an animated series, along with interactive product packaging and branded merchandise. The work brought new life to a stale category. As does happen from time to time, the project died just before getting greenlit. But it was great fun nonetheless.

For the global site launch of Max Steel, we created an immersive, gamified web experience that featured console-worthy games, downloadable freebies, and rich video that continually unfolded as users engaged with the content. Site content tracked the story line of the broadcast content, delivering a multi-screen experience that kept fans coming back for more.

Toyota is known for its innovation in car manufacturing. But it's their innovation outside the vehicle space that's truly impressive. We created Toyota Possibilities to celebrate their achievements and generate long-term brand loyalty among hand-raisers.

Through a newsroom production model, we dug deep into Toyota's business around the globe and curated an inspiration-rich site featuring mobility, ecology, technology, and sustainability.